River Park

Lead Digital Agency designed the landing page River Park, elevating the value of green living and prime investment opportunities in Long An, positioning LA Home prominently in the real estate market.

Project Introduction

The landing page River Park, part of the LA Home eco-urban development in Luong Hoa Commune, Ben Luc District, Long An Province, is a digital product crafted by Lead Digital Agency to highlight a sustainable green lifestyle and exceptional investment potential. Located on the prominent Luong Hoa – Binh Chanh Boulevard, the landing page River Park is optimized to deliver a seamless user experience (UX) and impressive conversion rate optimization (CRO), attracting investors and prospective residents.

Objectives of the Landing Page:

• Achieve a minimum conversion rate of 5% through consultation form submissions.
• Emphasize the core message: “Green Living, Prosperous Connectivity, Sustainable Investment.”
• Optimize UX across all devices, with a focus on mobile.

Challenges

• Distinctive Identity: Ensure the landing page River Park stands out in the dynamic real estate market of Southwest Ho Chi Minh City.
• Diverse Audiences: Cater to investors (focused on ROI potential) and residents (prioritizing quality of life).
• Technical Performance: Achieve a page load time under 3 seconds and ensure cross-platform compatibility.

Landing Page Design Solutions

Lead Digital Agency focused on user interface (UI) design, user experience (UX) optimization, and technical enhancements to create an effective landing page River Park.

1. User Interface (UI) Design

• Visual Imagery: Employed high-quality images showcasing the six waterways, central park, and amenities such as the commercial street and international-standard school.
• Color Palette & Typography: Combined green and white hues to evoke an eco-friendly aesthetic, paired with modern, readable sans-serif fonts.
• Call-to-Action (CTA) Prominence: Strategically placed vibrant CTAs, visible on-screen at all times, at the top, middle, and bottom of the page.

2. User Experience (UX) Optimization

• Clear Structure: The landing page River Park is organized into sections: Introduction, Key Highlights, Location & Connectivity, Amenities, Floor Plans, Partners, and Consultation Form.
• Interactive Elements: Integrated an interactive map highlighting the prime location on Luong Hoa – Binh Chanh Boulevard, with connectivity to key routes like Ben Luc – Long Thanh Expressway, Ring Roads 3 and 4, and DT830.
• Simplified Form: Required only name, phone number, and email to minimize user friction.
• Responsive Design: Ensured flawless compatibility across desktop, tablet, and mobile devices.

3. Content & Optimization

• Concise Content: Utilized succinct language to emphasize “Green Living – Prosperous Connectivity – Sustainable Investment,” guiding users toward form submission.
• Social Proof: Included details about the developer Prodezi and distributor Huong Viet Holdings, alongside key amenities like the canal-side park and sports center.
• On-Page SEO: Optimized title tags, meta descriptions, image alt text, headings, and schema markup to enhance visibility for the keyword “landing page River Park.”

4. Technical Performance

• Speed Optimization: Leveraged WebP, AVIF, and JPG image formats with code compression to achieve load times under 2.5 seconds.
• Cross-Platform Testing: Ensured the landing page River Park performs seamlessly on Chrome, Safari, Firefox, and mobile devices.

Below are some images of the River Park Landing Page