Lmak

The L’MAK landing page was designed and developed by Lead Digital for L’MAK Investment Corporation – a company specializing in investing, developing, and providing office leasing solutions in Ho Chi Minh City, offering a service ecosystem including consulting, design, operation, and long-term commercial real estate management.

The goal of the project was to build a modern landing page that accurately reflects L’MAK’s positioning as a “Boutique Developer” and its philosophy of creating value through user-centered real estate experiences, while also serving as a digital gateway to showcase L’MAK’s office building portfolio located in key districts across Ho Chi Minh City.

Design Approach

Lead Digital crafted the landing page interface with a minimalist yet sophisticated aesthetic, aligning with the image of a professional commercial real estate developer:

• A wide layout with ample white space, emphasizing clean geometric blocks reminiscent of office building architecture.
• Building exteriors and interior workspace imagery prominently featured in hero sections and galleries, allowing visitors to sense project quality before exploring further details.
• A neutral color palette with subtle accent tones to convey reliability and professionalism—ideal for corporate and investor audiences.
• Clear, well-structured typography optimized for both desktop and mobile, ensuring technical information such as floor areas, building specifications, and amenities remain easy to read and compare.

The content structure was strategically designed to align with the actual information-seeking journey of office tenants: from “Who is L’MAK?”, “What services do they provide?”, to “Which buildings suit my business needs?”.

Development & User Experience

In development, Lead Digital prioritized performance, scalability, and a smooth cross-device user experience:

• The landing page was built on a flexible platform that allows L’MAK to easily update building listings, available floor areas, market news, and corporate activities without heavy reliance on technical staff.
• Fully responsive optimization for Desktop, Tablet, and Mobile; the navigation system uses a multi-level/mega menu structure for quick access to buildings, services, news, careers, and more.
• URL structure, headings, and schema markup were optimized following SEO best practices, strengthening future SEO and search advertising strategies.
• Contact and inquiry forms were integrated across strategic touchpoints (footer, pop-ups, building detail pages) to improve lead conversion rates.

Showcasing the Building Portfolio & Service Ecosystem

A core priority of the project was to highlight L’MAK’s office building portfolio—highly regarded for cohesive design, professional operation, and prime locations in Ho Chi Minh City.

On the landing page, Lead Digital developed:

• Building listing page: offering an at-a-glance view of the entire L’MAK portfolio with key details such as location, scale, building grade, and unique advantages.
• Individual building detail pages: structured into digestible sections including overview, location & accessibility, amenities & services, and real-world imagery.
• Service ecosystem section: presenting all L’MAK service pillars—consulting, design, operation, asset management, and sustainable development.

This ensures the landing page serves not only as an information hub for office leasing but also as a platform that communicates L’MAK’s long-term development philosophy and added value for partners.

Role of the Landing Page in Brand Strategy & Marketing

The L’MAK landing page is positioned as the central digital touchpoint within the brand’s communication ecosystem:

• A cohesive brand identity showcasing L’MAK’s commitment to high-quality commercial real estate.
• Updated information regarding the building portfolio and leasing opportunities in strategic locations across Ho Chi Minh City.
• A strong data foundation enabling future SEO, Google Ads, social media, and email marketing campaigns.

With well-structured content and a technically optimized foundation, the L’MAK landing page successfully delivers a professional brand presence while serving as a highly effective tool for the business development team in approaching, advising, and nurturing corporate clients.

Below are some interface design previews from the project: