The Emerald Boulevard

In the premium real estate sector, a landing page needs to do more than look visually appealing. It must create emotion, guide users through the project story, and support lead conversion. For The Emerald Boulevard, Lead Digital focused on building a refined digital experience that reflects the project’s premium positioning from the very first touchpoint.

Overview

The Emerald Boulevard premium apartment project landing page was designed and developed by Lead Digital, focusing on high-end visuals, smooth user experience, and effective lead generation support.

The project was completed within 20 days, built on WordPress CMS, developed in Vietnamese and English, and optimized to achieve a loading speed of under 2 seconds.

The Emerald Boulevard

Objectives

The landing page was developed to meet 5 key objectives:

• Present the project with a luxurious and modern visual style.
• Help users easily access information about the location, amenities, floor plans, and project gallery.
• Optimize the experience across both desktop and mobile devices.
• Support lead generation through registration forms, popups, and a thank-you page for tracking.
• Ensure fast page loading speed.

Solution

Lead Digital designed the landing page based on the information journey of real estate customers, from project overview, location, amenities, floor plans, image/video gallery, news updates, to the consultation registration form.

The interface uses a deep green color palette, large imagery, and elegant typography to create a premium feeling that matches the positioning of the project.

Highlights

Full Page Scroll on Desktop

On desktop devices, the landing page uses a full page scroll effect, allowing each content section to appear as a separate slide. This approach creates a premium, modern experience and helps users focus on each key section.

Standard Scroll on Mobile

On mobile devices, the website switches to standard scrolling to ensure a more natural, easy-to-use, and smooth browsing experience on smaller screens.

The Emerald Boulevard landing page interface on mobile devices

Bilingual Website

The landing page was developed in 2 language versions: Vietnamese and English, making it suitable for reaching both local and international customers.

WordPress CMS Management

The WordPress CMS allows the operation team to easily update content, images, galleries, news, CTAs, and form information without requiring complex technical intervention.

Loading Speed Under 2 Seconds

Lead Digital optimized images, source code, and loading resources to help the landing page achieve a loading speed of under 2 seconds, improving both user experience and advertising performance.

Implemented Features

The Emerald Boulevard landing page was integrated with a full set of features to support marketing and conversion:

• Automatic popup when users enter the page.
• Consultation registration form.
• Thank-you page for conversion tracking.
• Image/video gallery popup.
• Hover effect for amenity floor plans.
• Hover effect for apartment floor plans.
• Content management through WordPress.
• Responsive interface across desktop, tablet, and mobile.

Selected Layout Screens

Slide Banner / TVC Video Section

The first screen uses project perspective visuals combined with large typography to create a premium impression as soon as users enter the page.

Slide Banner / 30s TVC on The Emerald Boulevard landing page

Project Location

The location section is presented with a visual map, helping users easily understand the project’s connectivity.

Location section of The Emerald Boulevard project

Overview of The Emerald Boulevard project

Internal Amenities

The amenities section uses large imagery, a spacious layout, and strong visual highlights to create emotional engagement for viewers.

Internal amenities section of The Emerald Boulevard

Internal amenities popup of The Emerald Boulevard

Floor Plans

The amenity floor plan and apartment floor plan are presented visually, with hover effects to help users access information more quickly.

Apartment floor plan of The Emerald Boulevard

Apartment floor plan popup

Image / Video Gallery

The gallery is designed in a card layout, allowing users to open images or videos in a popup without leaving the page.

Image and video gallery

Popup album slider for image and video gallery

The Emerald Boulevard USP

The section presents 7 key privileges of The Emerald Boulevard, from location, design, and river view to premium handover standards.

USP section of The Emerald Boulevard project

Contact

Contact information and quick consultation form.

Contact section – The Emerald Boulevard

Results

After 20 days of implementation, Lead Digital completed The Emerald Boulevard landing page with a premium interface, fast loading speed, and flexible content management system.

Key results include:

• Design aligned with the positioning of a premium real estate project.
• Full page scroll experience on desktop.
• Smooth mobile experience with standard scrolling.
• Bilingual website in Vietnamese and English.
• Easy-to-manage WordPress CMS.
• Loading speed under 2 seconds.
• Full integration of popup, form, thank-you page, and tracking.
• Image/video gallery and interactive floor plan effects.

Conclusion

The Emerald Boulevard landing page is a representative project that demonstrates how Lead Digital combines UI/UX design, development, speed optimization, and marketing conversion goals.

More than just a project introduction page, the landing page was built as a digital tool to support communication, advertising, and lead generation for the real estate project.