About Dat Xanh Servives
Dat Xanh Services – The No.1 project developer in Vietnam, leading the real estate services market with a comprehensive ecosystem covering distribution, marketing, management, and investment.

Project Requirements
When partnering with Lead Digital, Dat Xanh Services set out the following objectives:
- Clearly demonstrate its position as the “No.1 Project Developer in Vietnam.”
- Develop a bilingual website (English/Vietnamese) to serve both domestic and international markets.
- Redesign the interface and user experience while retaining the existing URL structure to preserve SEO rankings, and import all legacy articles/content.
- Optimize on-page SEO, achieving a Google PageSpeed Insight score of 90+ on both desktop and mobile.
- Integrate an easy-to-manage CMS, allowing the Dat Xanh Services team to update content effortlessly.
- Design project pages as dedicated landing pages with complete visuals, details, utilities, and interactive features.
- Develop an Investor Relations (IR) section with real-time data integration to ensure transparency and timely updates.
Lead Digital’s Solutions
- Created a modern UI/UX design, enhancing user experience while highlighting the premium brand image.
- Developed the website on a technology platform optimized for SEO and loading speed.
- Applied on-page SEO tools, schema, and performance optimization to meet Google standards.
- Built a user-friendly CMS system that is simple even for non-technical administrators.
- Designed comprehensive project landing pages, delivering full information while strengthening brand identity.
- Integrated real-time data APIs for the Investor Relations section.
Achievements
- The new Dat Xanh Services website serves as a strategic communication channel, reinforcing the company’s credibility and reputation.
- Provides a modern, fast, and SEO-optimized online experience for customers and investors.
- Creates a differentiated approach in how Dat Xanh Services engages with the digital real estate market
Below are some visuals of the Dat Xanh Services website design project








Google PageSpeed Insight Score
